Skip to main content
Advertising
Sign in

Experience new growth possibilities with Microsoft Advertising today >

Insight

Father’s Day insights: Key search and click trends

March 31, 2022
A father sits on the floor and leans on the couch while watching his son play.

In preparation for higher search volumes leading up to Father’s Day, Microsoft Advertising Insights analyzed last year’s search and click trends. Third-party research indicates that over 1/3 of consumers plan to shop online this year, and greeting cards are expected to be the number one purchased item this Father’s Day.1 We found that queries containing “fathers day” spike on the holiday,2 and gift searches during the week of Father’s Day were most popular for females 35+.3

Clicks during last Father’s Day skewed toward activities, with Arts & Entertainment, Travel & Tourism, and Dining & Nightlife seeing the highest percentage change for clicks on the holiday.4 Local shopping also continues to trend; queries containing “shop local” grew 66% year-over-year in January.5

Capture this demand by implementing Location Targeting and showcasing your products to nearby shoppers with Local Inventory Ads.

Learn more about how to best reach Father’s Day buyers by downloading the insights.

[1] National Retail Federation – Father’s Day Spending 2021
[2] Microsoft Internal Data: March – May 2019, 2020, 2021
[3] Microsoft internal data, June 2021
[4] Microsoft internal data: May 9, 2021 and May 10, 2020
[5] Microsoft Internal Data, January 2022

Recommended for you

Blog post

Is in-store buying making a comeback?

Consumers are returning in-store shopping as the number of in-store shoppers is growing year over year. Boost your foot traffic with our shopping trends and search insights.

November 22, 2021

Two people stand in a home kitchen looking at a shopping website on a laptop computer.

Blog post

Retail holiday outlook: Apparel and Consumer Packaged Goods

Expect large growth for Apparel and Consumer Packaged Goods in the upcoming months.

November 08, 2021

Blog post

Gifting done differently: 5 tips to reach the new consumer

Learn how the shift to eCommerce is affecting gift shopping. Get tips for retail advertising on how to best reach consumers in their customer journey.

May 24, 2021