With ever-expanding keyword lists and targeting options, managing bids efficiently can be difficult and time-consuming. Automated bid strategies from Microsoft Advertising give you flexible, advanced tools to save you time and maximize your ad spend.
Based on your initial inputs and URL, Microsoft's AI will generate new asset recommendations for your campaign to create more engaging messages and imagery.
Track what your customers are doing after they click on your ad. Universal Event Tracking (UET) is a powerful tool that records what customers do on your website. By creating one UET tag and placing it across your website, Microsoft Advertising will collect data that allows you to track conversion goals and target audiences with remarketing lists.
Performance Max optimizes based on the types of conversions that you indicate are worth most to your business.
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Add creative assets
Providing as many high-quality text and image assets as possible helps you create more relevant ads for customers.
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Create audience signals
Share which types of customers are most valuable to you and more likely to convert, and Performance Max will optimize towards those users across our unique Microsoft Advertising network.
No, Performance Max campaigns are built to maximize your performance with your strategy, assets, and audience signals. To help as an optimization tool, you can use negative keywords.
Set a budget according to your weekly historical search and audience spend to start. If your goal is to drive spend and traffic and allow the Performance Max campaigns and bid strategies to learn, it’s recommended to start without a target and add one later once the campaign gets more history.
Exact match keywords in search campaigns are prioritized over Performance Max campaigns, and Performance Max campaigns are prioritized over smart shopping and standard shopping campaigns. Otherwise, there is no hard prioritization, and the best ranked ad enters the auction (therefore does not impact cost-per-click).
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