Blog post
AI in action: Leveraging AI to scale your display and video efforts
Over the past 18 months we’ve witnessed a transformative revolution, driven by leaps forward in generative AI. We’ve seen the use of generative AI tools evolve as consumers have progressed from mere curiosity to acquiring knowledge to taking action. 2024 marks the year of AI in action where everyone is starting to utilize these technologies to be more insightful, productive and creative.
At Microsoft Advertising, we are leading the charge with AI-focused solutions through tools like Copilot – and we continue to release new innovations – harnessing the power of AI to enhance your marketing efforts.
Copilot in the Microsoft Advertising Platform helps you with campaign creation, so you don’t need to have all the good ideas yourself. You can leverage AI-powered tools for asset recommendations and generation, helping you design and iterate on search, native, display banner ads and more. Plus, you have a real-time conversational chat by your side 24x7 to help you achieve your advertising goals.
Today, we are excited to announce asset recommendations for video ads. Now you can generate new recommendations for video ads just by typing in your landing page URL. You can choose from various creatives, and manually edit and refine those assets with ease. AI-powered recommendations are surfaced inline in your ad creation, so you never leave your flow.
Image of the video ads recommendation interface.
This innovation opens a realm of possibilities for marketers to unleash creativity. You can easily create new high-quality videos and banner ads with the help of AI. And you can use these tools as a starting point to share with creative teams, fine-tuning assets to best perform across multiple formats at once, all in a matter of seconds.
Our AI-powered solutions help you extract more value from our platforms – and you can expect to see us continue to innovate in this area, all with the goal of helping you be more creative, productive and on track to exceed your goals.
Looking ahead, we’re excited to soon offer asset recommendations for Connected TV ads. Video and Connected TV with Microsoft makes it easy for businesses of all sizes to scale their brand story to audiences watching across the world’s top streaming platforms and premium publishers. And with Copilot in the Microsoft Advertising Platform – it’s never been easier to get up and running. Simply type in your URL, and Microsoft Advertising provides AI-powered recommendations for your creative.
At Microsoft Advertising, we're committed to helping you deliver your marketing message in a simplified way that scales. And now is the time to take action, harnessing the transformative power of AI to amplify your marketing efforts.
